Friday 14th April 2023, Mavis' Kitchen
What an incredible experience it was to connect with fellow business owners in the beautiful Murwillumbah District at the Chamber of Commerce Business Breakfast! The event brought together a diverse group of entrepreneurs, and there was something for everyone to takeaway to apply to their business. Here are the key points I covered.
Platform Selection: Choosing the Right Fit for Your Business
In the ever-evolving digital landscape, it's crucial to understand that not all platforms are created equal. Rather than trying to be present on every social media platform, take the time to assess which platforms align best with your business and target audience. Consider the demographics, user behavior, and engagement levels on each platform. By identifying the platform(s) where your target audience spends most of their time, you can focus your efforts and resources effectively, maximizing your impact and reaching the right people with your message.
Consistency is King
Instead of spreading yourself thin across multiple platforms, it's more effective to concentrate your energy on specific spaces. Determine which platforms resonate best with your target audience and invest in creating a consistent presence there. Develop a well-thought-out plan for content creation, posting schedules, and engagement strategies to ensure a steady flow of valuable and engaging content. Consistency and repetition build trust, familiarity, and loyalty with your audience, helping you establish a strong brand presence in the digital realm.
Quality over Quantity in Social Media Metrics
While having a high number of followers may seem enticing, it's essential to focus on the quality of your audience rather than simply pursuing vanity metrics. Engagement, loyalty, and conversions matter more than sheer numbers. Instead of striving for arbitrary follower counts, aim for an engaged and loyal audience who aligns with your brand values and has a genuine interest in your offerings. By nurturing a quality audience, you can foster meaningful connections, drive conversions, and generate long-term success in your digital marketing efforts.
The Murwillumbah Chamber Of Commerce
This is a wonderful community of businesses and like minds. At each meet-up they give new attendees an opportunity to introduce themselves and they have a guest speaker to bring insights for your business. For any business owner in the Northern Rivers district who is looking for a nurturing and encouraging network, I would highly recommend you attend an event and find out for yourself ❤️