The Event
Wednesday 30th November 2022 at Jasmin Organics, Mt Tambourine
Brunch with Small Businesses from the Small Business Association of Australia
I had the wonderful privilege of participating in the Successful Women In Business Series. Created by the Small Business Association and sponsored by TAFE Queensland. It was an interview style presentation with Anne Nalder, the CEO of the Small Business Association of Australia.
This platform provided an invaluable opportunity to share insights on the mindset required to build a thriving fashion business from scratch. Our conversation explored various crucial aspects, including embracing failure, understanding customers, and building strong relationships.
Embracing Failure: A Stepping Stone to Growth
One of the primary topics we discussed during the interview was the importance of embracing failure as an integral part of the journey toward building a successful fashion business. Setbacks and obstacles are not signs of defeat, but rather opportunities for growth and learning. By reframing failure as a stepping stone to success, entrepreneurs can cultivate resilience, adaptability, and a growth mindset. This mindset shift allows us to iterate, refine our strategies, and ultimately propel our businesses forward.
Knowing Your Customer: The Foundation of Business Growth
In our conversation, we spoke about the significance of truly understanding our customers. Building a successful fashion business requires a deep knowledge of our target audience's needs, preferences, and pain points. By asking the questions, getting curious and constantly speaking to your customers. The more you know your customer, the more you can help them.
The Power of Building Relationships
Another critical aspect we explored was the role of building relationships in growing a fashion business. We discussed the importance of networking, collaborating with industry peers, and forging meaningful connections with customers and suppliers. The genuine connections we establish enable us to create a strong support system and to build incredible opportunities.
